“Always a bridesmaid, never a bride” was a slogan for what product in the 1920s?

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“Always a bridesmaid, never a bride” was a slogan for what product in the 1920s?

Answer – Mouthwash – Advertising campaigns from the past often seem quaint. But other times, they are a rather bizarre remnant of a bygone era. Take, for example, an ad for Listerine mouthwash from the mid-1920s. Poor Edna was sad and lonely. Always unlucky in love, she wondered when she would ever find the man of her dreams. Why was she always a bridesmaid and never a bride? Little did she know that the problem was her breath. How could her friends raise this awkward and embarrassing topic? Fortunately, Listerine was there to do just that. The campaign was quite a success. Edna’s sadness caused the sale of mouthwash to leap from $100,000 in 1921 to $4,000,000 in 1927. :

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