Sankranti Vasthoonam: Sankranti blockbuster effect is coming..will family films grow?
There were numerous family films made in Telugu in the 1990s and 2000s. Most of the films are shot on family background. Many films became huge hits. However, family entertainments in Telugu have been on the decline over the years. Every year many such family story films are coming. Most of the heroes are doing action, thriller, crime, historical and mythological films. Since the scope and reach is greater, such stories are preferred.
Overall, the number of pure family entertainers in Tollywood will reduce. Due to this, the opportunities to go to theaters with the entire family are decreasing. Last year 2024 there were no pure entertaining movies on family theme. However, last week for this year’s Sankranti, the film ‘Sankranti Anayam’ made its debut with a complete family entertainer. This film starring Venkatesh is going to surprise with the collection beyond the expectations.
The family audience is very big.
Anil Ravipudi’s film ‘Sankranti Dimension’ starring Venkatesh as the hero was released on January 14. It has come out as a family story film just in time for the festival. However, the film received mixed reviews. But the audience is watching this film enthusiastically. Family audiences are coming in large numbers to watch this film. Even on the sixth day, houses remained packed at many places. The audience is voting for this film with the opinion that a film which can be watched with family has come on the channels.
In a recent interview, Venkatesh said that ”Sankranti Aa Rahi Hai” is attracting people who have been coming to theaters for years. This is the truth. Videos have gone viral showing that extra chairs have been installed in some single screen theaters for the film. Many viewers are liking this film. Keeping things like story and logic aside, he is enjoying family comedy with his family. Songs are also an important reason for this film getting discussion at this level.
amazing collection
By the time Sankranti arrived, it had crossed the gross collection mark of Rs 160 crore. Net collection of 100 crores. It is true that the film will soon cross the gross collection mark of Rs 200 crore. Even hero Venkatesh, director and producers Dilraju and Shirish did not think that this film would get collections in this range. He thought it would be a moderate hit. However, living up to everyone’s expectations and leaving behind the films Game Changer and Daku Maharaj, Sankranti Amanam has become a sensational blockbuster. This year Sankranti has become the winner. Although the ticket price is less than the other two films, Venky is leading in terms of film collections. The viewership for this film is in the same range.
Will family films grow?
The director and producer will understand the lack of family entertainers in Tollywood with the film Sankranti Amanam. If you make a film that the whole family can watch together with good content, then you will know in which range it can be a hit during the festival season. It is also believed that family films can bring huge collections. That is why the means of family entertainment are likely to increase in Tollywood in the coming days. The director has also prepared stories in this direction.. There are ample opportunities for senior heroes to be heard. Some young heroes can also adopt this formula. However, tier-1 heroes don’t get much opportunity to do family films. It remains to be seen whether the number of family films in Tollywood will increase again due to the effect of Sankranti?
