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Where can you find this out-of-town Prada store?Answer – Marfa, Texas – Driving along Highway 90 in Texas, a strange sight comes into view: a Prada store, surrounded by nothing but dust and scrubland. Thirty-seven miles outside of the small town of Marfa seems like an alien location for a high-end Italian fashion house, and when you look closer, you’ll discover the store is actually an art installation. Scandi sculpture duo Elmgreen and Dragset installed the store in 2005 without the brand’s knowledge but kept so faithful to Prada’s aesthetic that the brand not only allowed them to use the Prada name, they also donated some valuable shoes and bags from its Fall/Winter collection to put on display. Many have interpreted the isolated storefront as a sarcastic take on the fashion industry. However, visits from stylish celebrities such as Beyoncé have increased its profile and turned Marfa into a tourist attraction. If you want to see it for yourself, you’d better go soon, as the building is designed to biodegrade.:
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